Are you planning to increase spending on mobile marketing? If so, don’t do it without understanding the trends where mobile marketing is heading in 2017. The understanding of how the mobile marketing is shaping itself and how things will be in the current year and beyond will help businesses, marketers, and agencies in getting a step ahead of their competitors. More importantly,

As we move into a new year, it’s important to look at the current trends in online marketing and branding to see what’s working and what’s not. While many brands and businesses continue to focus their efforts on mobile marketing and building applications, the world of online content creation is still thriving. What we need to be doing now is

News and articles go viral every day– then fade into oblivion just hours later. Social networking sites are booming one moment, but then a new player enters the field and knocks them off. Despite all these changes, there’s one thing that is still important and that all these new, fast online media focus on – content. The stats show that

Talking about business use cases for Snapchat is bound to raise a few eyebrows.  The public-facing social proof you get from having tens of thousands of likes on a Facebook Page, or followers on Twitter, can do a lot to contribute to your credibility and make your brand look more legit. But Snapchat isn’t very good at that. Instead of

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